Every year 12 million Christmas jumpers are sold in the UK

Angus Coull • December 7, 2023

Supporting our ethical partner,Transform Trade

They can be fun, seasonal gifts for family, and bring festive cheer to Christmas parties. But most of these jumpers are only worn a handful of times (if they're lucky). And there’s something UK fashion brands fail to mention...


Discussions around waste at Christmas often focus on the wrapping paper, because it is usually single use; every Christmas in the UK we use enough to stretch to the moon. 


But often we treat clothing, like Christmas jumpers, as equally disposable – flinging them straight into the textiles recycling bin. Or they will join the 350,000 tonnes of wearable clothing already going to landfill every year in the UK.


Worse still, 95% of Christmas jumpers are partially or wholly made of plastic. Polyester can take up to 200 years to degrade - so that jumper will probably last longer than you will. 


Global clothing production for UK brands is incredibly exploitative and wasteful, and Christmas jumpers are just one small part of that. But thankfully environmental destruction is far from your only option for gifting this year. Our charity partner Transform Trade has an alternative... something to make things better. 



It's a gift that transforms the fashion industry by helping some of the worst paid and worst treated people who make our clothes. This gift card supports homeworkers fighting for formal recognition to access the workers' rights they deserve - so they can support their families and are protected in the case of ill health. 


This is just one example of what charity gifts can do - it's about seeing a flawed system and doing something better. 


You can browse the full range here – our This Gift is Not Socks card is perfect for those difficult-to-buy-for family members. If you are looking for more traditional Christmas cards to send to your loved ones, Transform Trade’s charity cards are just the ticket. 


Many Christmas jumpers on the racks this year will have been made in part by homeworkers. These homeworkers stitch, embroider and pack clothes from their homes or small workshops and are paid by the piece – all without basic health and safety, often long into old age. If you want to find out more about the homeworkers who make your clothes, take a look at Transform Trade’s Unseen Appeal


This is just one example of what charity gifts can do - it's about seeing a flawed system and doing something better. Our friends at Gavin's Mill also have a great selection of ethical alternative Christmas presents through their Gavin's Mill Gifts. These also make a big difference in the lives of producers in the global south.


By Angus Coull March 26, 2025
After six years of leadership, Mary Popple has retired from her role as Chair of the True Origin Board to assume the role as an ordinary board member. She leaves a legacy of steadfast, values-led leadership, resilience and commitment to Fair Trade during a period of significant transition for the social enterprise. First appointed to the True Origin Board in 2013, Mary became the first woman to take on the role of Chair in April 2019. Her journey into the position was shaped by a successful career in the IT industry and a passion for Fair Trade. Mary was an active member of the influential St Andrews Fair Trade group which successfully campaigned to designate the town as a Fairtrade area, and for The Open Golf championship to become the first UK sports tournament to commit to using Fairtrade products. This was complemented with over twenty years’ experience of involvement in other trade justice and development opportunities for women. During her six-year tenure as Chair of the True Origin board, Mary strategically led the social enterprise through a challenging external environment at a challenging time for many small businesses. Less than a year into her new role, the Covid pandemic emerged, causing significant uncertainty for staff, producers and customers as well as disruption in global supply chains. The war in Ukraine and cost-of-living crisis soon followed. Despite the challenges, under Mary’s leadership, True Origin generated over £2.3million in sales income that included £733,000 worth of Kilombero rice from Malawi. That’s equivalent to 245 tonnes or nearly 5 million servings of rice! The sale of the rice provides families in Malawi, one of the least developed countries in the world, with sustainable incomes and better food security. Mary played an instrumental role in rolling out the social enterprise’s rebrand and positioning the organisation as the go-to place for fair and fine products under the new True Origin banner. The product range subsequently increased during her tenure, solidifying True Origin’s reputation in the fine foods market. New products included a range of condiments such the soon-to-become both a customer favourite and one of Mary’s favourite products, sun-dried fig balsamic reduction as well as the popular beer bread of which over 150,000 packets were sold during her term. Mary’s leadership as Chair will also be remembered for her values-led approach, guiding the organisation to decisions with its founding fair trade principles in mind and the interests of producers always at the forefront. She invested time in expanding the board’s skillset and further developing the organisation’s robust governance procedures, upholding True Origin’s commitment to transparency with its stakeholders and leaving the organisation in a strong position to tackle future challenges. She also brought an instinctive knowledge of Fair Trade customers in Scotland and beyond to the role.
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