Every year 12 million Christmas jumpers are sold in the UK

Angus Coull • December 7, 2023

Supporting our ethical partner,Transform Trade

They can be fun, seasonal gifts for family, and bring festive cheer to Christmas parties. But most of these jumpers are only worn a handful of times (if they're lucky). And there’s something UK fashion brands fail to mention...


Discussions around waste at Christmas often focus on the wrapping paper, because it is usually single use; every Christmas in the UK we use enough to stretch to the moon. 


But often we treat clothing, like Christmas jumpers, as equally disposable – flinging them straight into the textiles recycling bin. Or they will join the 350,000 tonnes of wearable clothing already going to landfill every year in the UK.


Worse still, 95% of Christmas jumpers are partially or wholly made of plastic. Polyester can take up to 200 years to degrade - so that jumper will probably last longer than you will. 


Global clothing production for UK brands is incredibly exploitative and wasteful, and Christmas jumpers are just one small part of that. But thankfully environmental destruction is far from your only option for gifting this year. Our charity partner Transform Trade has an alternative... something to make things better. 



It's a gift that transforms the fashion industry by helping some of the worst paid and worst treated people who make our clothes. This gift card supports homeworkers fighting for formal recognition to access the workers' rights they deserve - so they can support their families and are protected in the case of ill health. 


This is just one example of what charity gifts can do - it's about seeing a flawed system and doing something better. 


You can browse the full range here – our This Gift is Not Socks card is perfect for those difficult-to-buy-for family members. If you are looking for more traditional Christmas cards to send to your loved ones, Transform Trade’s charity cards are just the ticket. 


Many Christmas jumpers on the racks this year will have been made in part by homeworkers. These homeworkers stitch, embroider and pack clothes from their homes or small workshops and are paid by the piece – all without basic health and safety, often long into old age. If you want to find out more about the homeworkers who make your clothes, take a look at Transform Trade’s Unseen Appeal


This is just one example of what charity gifts can do - it's about seeing a flawed system and doing something better. Our friends at Gavin's Mill also have a great selection of ethical alternative Christmas presents through their Gavin's Mill Gifts. These also make a big difference in the lives of producers in the global south.


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We’re absolutely thrilled to share some incredible news: Ethical Consumer has extended its prestigious Best Buy status to the entire True Origin product range and Traidcraft Tea! This recognition previously applied only to our True Origin Kilombero rice, but now it covers all True Origin products — and our beloved Traidcraft Tea as well. This is a huge moment for us — and for everyone who chooses to shop with purpose. The Best Buy label is Ethical Consumer’s highest ethical rating, reserved for brands and products that go above and beyond in areas like environmental impact, workers’ rights, sustainability, and transparency. To receive this mark across our True Origin product range is a powerful endorsement of our ongoing commitment to fairness, justice, and sustainability in global trade – and of the way we do business here in the UK too. Ruairidh Fraser, researcher at Ethical Consumer, said “True Origin are clear ethical leaders in their field, so we're delighted to expand our Best Buy certification to cover all of their branded products. It’s rare to find a company of True Origin’s size which demonstrates such a comprehensive understanding of its social and environmental impact.” He continued “True Origin scored 100/100 for its approach to its supply chain, going above and beyond to ensure that workers’ rights are respected and their communities supported. From agriculture to food waste, they are rejecting greenwash and are instead focused on doing the right thing where it matters." From the fragrant Kilombero rice grown in the heart of Malawi to the rich, responsibly sourced Traidcraft Tea, from the fantastic relishes and spices from South Africa to the exotic Kenyan jams — every product in our portfolio stands for dignity, opportunity, and ethical excellence.  We couldn’t have done it without our producer partners, staff and customers. Every time you choose True Origin or Traidcraft, you’re choosing a better world — and now you’ve got Ethical Consumer’s seal of approval to back that choice. 🛒 Explore the full Best Buy-approved range here . 📣 Spread the word and tag us when you share the news! Together, we’re changing trade for good. See Ethical Consumer Best Buy Label