Dignity Through Trade and Action

Angus Coull • July 10, 2025

Launching Our 2024/25 Annual Report

As we reflect on the past year, we’re proud to share our 2024/25 Annual Report — a testament to the continued strength of fair trade partnerships, community support, and the unwavering resilience of producers around the world – and of our staff team.

“Dignity Through Trade” isn’t just a phrase — it’s our purpose. Every decision we make, every product we offer, and every connection we build is guided by our commitment to trading fairly and having true impact at origin.

A Year of Growth, Challenge, and Deepening Partnerships

While 2024/25 brought its share of challenges — including a major product recall — it was also a year marked by progress and transformation. We expanded our product range, strengthened direct-to-consumer sales, and continued to put producer voices at the heart of everything we do.

Some highlights:

Online sales grew by over 30%, now making up nearly a third of our total revenue.
Our collaborative “and Friends” range saw a threefold increase in sales, accounting for over 25% of revenue.
We proudly relaunched Traidcraft Tea with Transform Trade on World Fair Trade Day, welcoming a wave of new customers into our community.
Four products earned Great Taste Awards, a nod to the quality and care behind our food.

Standing With Our Producer Partners

Whether through pre-finance, in-person visits, or climate-focused training, we deepened support for our producer partners:

Staff attended the World Fair Trade Organization summit in Cape Town and visited partners in Eswatini and South Africa
Howard Msukwa, a rice farmer from Malawi, inspired hundreds during his visit across Scotland, sharing firsthand how fair trade empowers communities.
Our parent charity, True Origin Partnerships (formerly The Balmore Trust), provided key support — from climate-smart training for young farmers to vital equipment for organic certification in Kenya.

Looking Ahead

While the year ended with a financial loss primarily due to the product recall, we remain optimistic and determined. In 2025/26, our focus is on recovery and renewal:

Exploring new producer partnerships
Growing our online customer base
Deepening impact through collaboration and storytelling

We’re grateful to our supporters, donors, partners, and team who made this work possible.

Read the full Annual Report here.

Thank you for helping us build a just world — one rooted in dignity, fairness, and food that truly makes a difference.

#FairTrade #ImpactAtOrigin #TrueOrigin #AnnualReport2025 #DignityThroughTrade

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A woman standing at church fair trade stall with lots of delicious fair trade products available

How to Run a True Origin Fair Trade Stall at Your Church

By Nicola Taylor • July 3, 2026

A Fair Trade stall is about so much more than selling tea, coffee and chocolate. Every purchase supports smallholder farmers and producers who are working incredibly hard to build sustainable livelihoods in the face of climate change, rising fuel costs and an unpredictable global market. For many of the communities we work with, having reliable customers is essential. By running a True Origin stall at your church, you become part of that support network, helping to create regular demand for products that often aren't available in supermarkets or high street shops. Whether your church is passionate about global justice, caring for creation or simply making a practical difference, a Fair Trade stall is a simple but powerful way to turn those values into action. Start Small You don't need a huge team or a large budget to get started. Begin by talking with your church leaders about the idea. Many churches are happy to provide a small loan or donation to purchase initial stock, particularly if it can be repaid gradually as sales grow. Remember that most of the income from a stall is best reinvested into buying more stock rather than raising money for church funds. This helps keep the stall sustainable and ensures producers continue to receive orders. If you're new to running a stall, don't worry, you won't be on your own. The True Origin team and experienced Fair Traders are always happy to share advice and practical tips.