Dignity Through Trade and Action
Launching Our 2024/25 Annual Report
As we reflect on the past year, we’re proud to share our 2024/25 Annual Report — a testament to the continued strength of fair trade partnerships, community support, and the unwavering resilience of producers around the world – and of our staff team.
“Dignity Through Trade” isn’t just a phrase — it’s our purpose. Every decision we make, every product we offer, and every connection we build is guided by our commitment to trading fairly and having true impact at origin.
A Year of Growth, Challenge, and Deepening Partnerships
While 2024/25 brought its share of challenges — including a major product recall — it was also a year marked by progress and transformation. We expanded our product range, strengthened direct-to-consumer sales, and continued to put producer voices at the heart of everything we do.
Some highlights:
- Online sales grew by over 30%, now making up nearly a third of our total revenue.
- Our collaborative “and Friends” range saw a threefold increase in sales, accounting for over 25% of revenue.
- We proudly relaunched Traidcraft Tea with Transform Trade on World Fair Trade Day, welcoming a wave of new customers into our community.
- Four products earned Great Taste Awards, a nod to the quality and care behind our food.
Standing With Our Producer Partners
Whether through pre-finance, in-person visits, or climate-focused training, we deepened support for our producer partners:
- Staff attended the World Fair Trade Organization summit in Cape Town and visited partners in Eswatini and South Africa
- Howard Msukwa, a rice farmer from Malawi, inspired hundreds during his visit across Scotland, sharing firsthand how fair trade empowers communities.
- Our parent charity, True Origin Partnerships (formerly The Balmore Trust), provided key support — from climate-smart training for young farmers to vital equipment for organic certification in Kenya.
Looking Ahead
While the year ended with a financial loss primarily due to the product recall, we remain optimistic and determined. In 2025/26, our focus is on recovery and renewal:
- Exploring new producer partnerships
- Growing our online customer base
- Deepening impact through collaboration and storytelling
We’re grateful to our supporters, donors, partners, and team who made this work possible.
Read the full Annual Report here.
Thank you for helping us build a just world — one rooted in dignity, fairness, and food that truly makes a difference.
#FairTrade #ImpactAtOrigin #TrueOrigin #AnnualReport2025 #DignityThroughTrade
