Celebrating the Ethical Consumer 'Best Buy' Seal of Approval

Tracy Mitchell • June 30, 2025

We’re absolutely thrilled to share some incredible news: Ethical Consumer has extended its prestigious Best Buy status to the entire True Origin product range and Traidcraft Tea! This recognition previously applied only to our True Origin Kilombero rice, but now it covers all True Origin products — and our beloved Traidcraft Tea as well.

This is a huge moment for us — and for everyone who chooses to shop with purpose.

The Best Buy label is Ethical Consumer’s highest ethical rating, reserved for brands and products that go above and beyond in areas like environmental impact, workers’ rights, sustainability, and transparency. To receive this mark across our True Origin product range is a powerful endorsement of our ongoing commitment to fairness, justice, and sustainability in global trade – and of the way we do business here in the UK too.

Ruairidh Fraser, researcher at Ethical Consumer, said “True Origin are clear ethical leaders in their field, so we're delighted to expand our Best Buy certification to cover all of their branded products. It’s rare to find a company of True Origin’s size which demonstrates such a comprehensive understanding of its social and environmental impact.”

He continued “True Origin scored 100/100 for its approach to its supply chain, going above and beyond to ensure that workers’ rights are respected and their communities supported. From agriculture to food waste, they are rejecting greenwash and are instead focused on doing the right thing where it matters."

From the fragrant Kilombero rice grown in the heart of Malawi to the rich, responsibly sourced Traidcraft Tea, from the fantastic relishes and spices from South Africa to the exotic Kenyan jams — every product in our portfolio stands for dignity, opportunity, and ethical excellence.

We couldn’t have done it without our producer partners, staff and customers. Every time you choose True Origin or Traidcraft, you’re choosing a better world — and now you’ve got Ethical Consumer’s seal of approval to back that choice.

🛒 Explore the full Best Buy-approved range here.

📣 Spread the word and tag us when you share the news!

Together, we’re changing trade for good.

See Ethical Consumer Best Buy Label

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A woman standing at church fair trade stall with lots of delicious fair trade products available

How to Run a True Origin Fair Trade Stall at Your Church

By Nicola Taylor • July 3, 2026

A Fair Trade stall is about so much more than selling tea, coffee and chocolate. Every purchase supports smallholder farmers and producers who are working incredibly hard to build sustainable livelihoods in the face of climate change, rising fuel costs and an unpredictable global market. For many of the communities we work with, having reliable customers is essential. By running a True Origin stall at your church, you become part of that support network, helping to create regular demand for products that often aren't available in supermarkets or high street shops. Whether your church is passionate about global justice, caring for creation or simply making a practical difference, a Fair Trade stall is a simple but powerful way to turn those values into action. Start Small You don't need a huge team or a large budget to get started. Begin by talking with your church leaders about the idea. Many churches are happy to provide a small loan or donation to purchase initial stock, particularly if it can be repaid gradually as sales grow. Remember that most of the income from a stall is best reinvested into buying more stock rather than raising money for church funds. This helps keep the stall sustainable and ensures producers continue to receive orders. If you're new to running a stall, don't worry, you won't be on your own. The True Origin team and experienced Fair Traders are always happy to share advice and practical tips.