A Real Sense of Palestine from Zaytoun

Angus Coull • June 24, 2025

At True Origin we have always loved the range of products from Zaytoun, so when we set up our True Origin & Friends section on our online shop, stocking the delicious olive oils, almonds, dates, maftoul, feekeh and za’atar was a priority. We also love their hand crafted soaps. 


Palestinian Producers Need our Support More than Ever. True Origin MD, Tracy Mitchell says we can all help, whilst enjoying great quality food from this particular part of the Middle East.


“We're proud to offer Zaytoun products at True Origin — they embody ethical sourcing, outstanding quality, and a powerful story of resilience. By bringing these goods to our customers, we’re directly supporting Palestinian producers and helping sustain livelihoods in some of the world’s most challenging conditions. These ingredients don’t just taste good — they do good." 


Zaytoun CIC is a social enterprise inspired by a love of Palestinian culture, communities and cuisine. They exist to support Palestinian farmers through fair trade – 100% of their profits are reinvested into delivering this mission. So buying Zaytoun products is a great way to ensure a sustainable future for food producers, particularly in these most challenging of times.


Choosing and cooking Palestinian food, as Tracy says is a great way to make a positive difference in the lives of the families who rely on selling their unique produce. 

Shop Palestinian


Get ready to rustle up some authentic and delicious meals by stocking up on Zaytoun products in our online shop.  In stock just now we have Extra Virgin Olive Oil in two sizes, Raw Almonds, Jericho's Finest Medjoul Dates in two sizes, Giant Couscous Maftoul, Green Wheat Freekeh and Za’atar. There are other almond lines but these are seasonal and we will hopefully have these back as part of the Christmas range. Shop the range now.


Cook Palestinian


Zaytoun have a superb range of recipes on their website to inspire you in the kitchen, perfect for enjoying with friends inside and al fresco this summer. Check them out and get your “freekeh on”. We love the sound of the Maftoul, squash and tomato stew with za’atar, the Almond orange & olive oil cake, Mushroom freekeh risotto and the Banana and medjoul date cake to name but a few.


Not Just Food


As well as revitalising your kitchen store cupboard we recommend ordering some beautifully fragrant cleansing bars for your kitchen and bathroom. Experience the timeless tradition of Nablus with Zaytoun's Pure Olive Oil Soap. Choose from, Classic Olive Oil, Honey Olive Oil, Lemon Olive or Sage Olive Oil soaps.


Handcrafted in small batches by a family-run business, these soaps are made using age-old techniques passed down through generations.

Classic offers a gentle, moisturising cleanse that restores the skin's natural softness. Free from SLS, parabens, and palm oil, this cruelty-free and 100% biodegradable soap is suitable for all skin types. Its rich lather and nourishing properties make it perfect for daily use, bringing a touch of Palestinian heritage to your skincare routine.


Meanwhile, Honey combines the moisturising properties of olive oil with the natural sweetness of honey. Lemon refreshes and Sage adds the calming properties of sage extract and essential oil. 


Treat your hands and order some now.


Boustany: A celebration of vegetables from my Palestine (Hardback) by Sami Tamimi


This is the first time we've stocked a cookbook rom Zaytoun, and it's a great one?


Vegetarian recipes celebrating the food of Palestine, from the co-author of Falastin, Jerusalem and Ottolenghi: The Cookbook.


A homage to Palestinian food and culture, Boustany, is the first solo cookbook from Sami Tamimi, Ottolenghi co-founder and champion of Palestinian food and culture.


With over 100 recipes, Sami offers recipes for breakfast, sharing plates, big celebrations, simple breads, moreish sweet treats, easy dinners and more. It’s an approach that’s strongly present in Palestinian cuisine, from building your mooneh, or pantry, by preserving seasonal vegetables and herbs to lining the dinner table with a variety of salads and condiments reflective of a love for fresh and vibrant food.


This would make a great gift as well as keeping on your kitchen shelf. Order now.


Once you've browsed our online shop for your Zaytoun products, head over to their website to learn more about their work with their producers. and get cooking Palestinian. Enjoy!

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We’re absolutely thrilled to share some incredible news: Ethical Consumer has extended its prestigious Best Buy status to the entire True Origin product range and Traidcraft Tea! This recognition previously applied only to our True Origin Kilombero rice, but now it covers all True Origin products — and our beloved Traidcraft Tea as well. This is a huge moment for us — and for everyone who chooses to shop with purpose. The Best Buy label is Ethical Consumer’s highest ethical rating, reserved for brands and products that go above and beyond in areas like environmental impact, workers’ rights, sustainability, and transparency. To receive this mark across our True Origin product range is a powerful endorsement of our ongoing commitment to fairness, justice, and sustainability in global trade – and of the way we do business here in the UK too. Ruairidh Fraser, researcher at Ethical Consumer, said “True Origin are clear ethical leaders in their field, so we're delighted to expand our Best Buy certification to cover all of their branded products. It’s rare to find a company of True Origin’s size which demonstrates such a comprehensive understanding of its social and environmental impact.” He continued “True Origin scored 100/100 for its approach to its supply chain, going above and beyond to ensure that workers’ rights are respected and their communities supported. From agriculture to food waste, they are rejecting greenwash and are instead focused on doing the right thing where it matters." From the fragrant Kilombero rice grown in the heart of Malawi to the rich, responsibly sourced Traidcraft Tea, from the fantastic relishes and spices from South Africa to the exotic Kenyan jams — every product in our portfolio stands for dignity, opportunity, and ethical excellence.  We couldn’t have done it without our producer partners, staff and customers. Every time you choose True Origin or Traidcraft, you’re choosing a better world — and now you’ve got Ethical Consumer’s seal of approval to back that choice. 🛒 Explore the full Best Buy-approved range here . 📣 Spread the word and tag us when you share the news! Together, we’re changing trade for good. See Ethical Consumer Best Buy Label