Rice Farmer Howard Msukwa's UK Tour for Fairtrade Fortnight

Nicola Taylor • August 7, 2024

We are delighted to welcome Howard Msukwa!

We are delighted that Howard Msukwa, rice farmer from Northern Malawi, is visiting the UK in September 2024 at the invitation of True Origin (previously JTS) and True Origin Partnerships (previously The Balmore Trust).

 

During Fairtrade fortnight Howard will be visiting schools, churches and community groups to speak about the challenges faced by the smallholder farmers and their communities. He will talk about the importance of fair trade to the farmers and their communities and will highlight the impact that climate change is having on their livelihoods.  There will opportunity to hear about ways in which we can work together with the farmers and their communities to continue to build capacity and mitigate the effects of climate change.

 

Howard is a member of KASFA (Kaporo Smallholder Farmer Association).  One of the founder members when the organisation was established in 2001. Howard has since then served on its board in various roles including secretary, vice chair and chair.  Howard has also served as a director of NASFAM (The National Smallholder Farmers Association of Malawi), most recently spending three years as its vice chair.

 

True Origin is a fair trade food importer seeking to support smallholder farmers in the global south by building mutually beneficial and empowering partnerships. In 2009, Howard was instrumental in forging a partnership between KASFA and JTS (now True Origin), a relationship which has developed and strengthened over the last 15 years. 

 

True Origin buys and markets aromatic Kilombero rice from the farmers and over the years has been involved in the funding of a variety of projects supporting seed multiplication, education, ploughs, oxcarts, wells and irrigation. Currently True Origin Partnerships is working with the farmers on various projects including supporting groups of women farmers to develop a business making fuel briquettes from waste rice husks; and is exploring longer term irrigation solutions with the farmers.

 

Howard remains an advisor to the board of KASFA and acts as a link to True Origin Partnerships. We are delighted to welcome him to the UK.

On his visit Howard will be hosted firstly by Central England Coop who sell the rice through the Our Malawi Partnership. We are currently finalising plans for his visit to Scotland where he will be travelling around the country attending events from Dumfries to Aberdeen. 


Public events confirmed so far include the Cornerstone Centre in Edinburgh on Thursday 12th September from 12.30-3pm. This event is hosted by True Origin/ True Origin Partnerships, One World Shop and the Scotland Malawi Partnership. Hear about the many challenges faced by Howard and his community and the joys too, and sample and buy some rice and other Fair Trade products. More details and register for the event here.


The other event confirmed so far is at Gavin’s Mill in Milngavie on Saturday 7th September from 7-9pm (tickets £10). Here you’ll get the chance to listen to Howard and c hat to him afterwards as well as taste some delicious Kilombero rice dishes cooked by the Gavin’s Mill Cafe. More details and register for the event here.


We will add the other events in Skipton, Yorkshire, Dumfries, Dundee, Perth, St Andrews, Paisley , Edinburgh, Stirling, Glasgow and Aberdeen as soon as they’re confirmed. Watch this space for updates and check out the posters below!


New Event Added in Aberdeen!

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We’re absolutely thrilled to share some incredible news: Ethical Consumer has extended its prestigious Best Buy status to the entire True Origin product range and Traidcraft Tea! This recognition previously applied only to our True Origin Kilombero rice, but now it covers all True Origin products — and our beloved Traidcraft Tea as well. This is a huge moment for us — and for everyone who chooses to shop with purpose. The Best Buy label is Ethical Consumer’s highest ethical rating, reserved for brands and products that go above and beyond in areas like environmental impact, workers’ rights, sustainability, and transparency. To receive this mark across our True Origin product range is a powerful endorsement of our ongoing commitment to fairness, justice, and sustainability in global trade – and of the way we do business here in the UK too. Ruairidh Fraser, researcher at Ethical Consumer, said “True Origin are clear ethical leaders in their field, so we're delighted to expand our Best Buy certification to cover all of their branded products. It’s rare to find a company of True Origin’s size which demonstrates such a comprehensive understanding of its social and environmental impact.” He continued “True Origin scored 100/100 for its approach to its supply chain, going above and beyond to ensure that workers’ rights are respected and their communities supported. From agriculture to food waste, they are rejecting greenwash and are instead focused on doing the right thing where it matters." From the fragrant Kilombero rice grown in the heart of Malawi to the rich, responsibly sourced Traidcraft Tea, from the fantastic relishes and spices from South Africa to the exotic Kenyan jams — every product in our portfolio stands for dignity, opportunity, and ethical excellence.  We couldn’t have done it without our producer partners, staff and customers. Every time you choose True Origin or Traidcraft, you’re choosing a better world — and now you’ve got Ethical Consumer’s seal of approval to back that choice. 🛒 Explore the full Best Buy-approved range here . 📣 Spread the word and tag us when you share the news! Together, we’re changing trade for good. See Ethical Consumer Best Buy Label