Dignity Through Trade: Reflecting on 2025/26

Angus Coull • July 1, 2026

Resilience, Recovery & Renewal - Check out the True Origin Annual Report

We're delighted to share our latest annual review, Dignity Through Trade: A Review of 2025/26.


The past year has been one of resilience, recovery and renewal for True Origin. Following the challenges we faced in 2024/25, this year has been about rebuilding with care, strengthening relationships with our producer partners, investing in the future and continuing to place people and planet at the heart of everything we do.


Despite a challenging economic climate, we have been encouraged and inspired by the unwavering support of our customers, stallholders, Impact Partners, donors and wider community. Your belief in our mission has enabled us not only to navigate a difficult period, but also to look ahead with confidence and optimism.



Throughout the year, we launched 18 new True Origin products, developed exciting new producer partnerships in Eswatini and Mozambique, expanded our range of ethical "Friends" products and brought together our community through a series of True Origin Live events celebrating food, fairness and global connection.


Our annual review tells the story of a year in which we strengthened the foundations for future growth while continuing to create meaningful impact through trade. It highlights not only what has been achieved, but also the extraordinary commitment of our staff team, board members, producer partners and supporters around the world.


As we look ahead, we remain as committed as ever to our vision of a just world where fair trade unlocks the true potential of producer communities and inequalities are overcome.


Thank you for being part of the True Origin journey. We invite you to read the full report and celebrate with us all that has been achieved together over the past year.


Tracy Mitchell, Managing Director.


Read the full Annual Review: Dignity Through Trade: Reflecting on 2025/26 


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