True Impact Starts Here - The Story of Meru Herbs

HOW EVERY JAR FROM TRUE ORIGIN CHANGES LIVES IN RURAL KENYA

In the rolling hills of rural Kenya, where the sun bakes the soil and water was once a distant dream, something extraordinary began in 1989 — not with a business plan, but with a simple human need: access to clean water.  From that single initiative, Meru Herbs was born — a community-driven enterprise turning water into opportunity and hardship into hope.

From Water Project to a Thriving Enterprise

Back in 1991, once the community’s Water Project was established, local families asked themselves, “How do we sustain this?” The answer was both practical and powerful: create an income-generating project that could not only fund maintenance but also uplift the entire community.

That’s how Meru Herbs began producing their now-beloved herbal teas, tropical jams, and rich tomato sauces — all crafted from organic ingredients ripened under the Kenyan sun on small family run farms.  From the very start, Meru Herbs aligned with Fair Trade principles, ensuring every jar and every cup of tea carried with it a story of empowerment and equity.

Empowering Women and Youth Through Fair Trade

The heart of Meru Herbs beats strongest for its people. The enterprise was built to create employment — particularly for women and rural youth and to improve the quality of life within the community.  Today, many of the faces behind Meru Herbs products are women who’ve gained leadership roles, financial independence, and the ability to make decisions that shape their families' futures. Their work is not just about making products, it’s about creating dignity and opportunity.

Challenges that Strengthen, Not Stop Them

Running a social enterprise in rural Kenya hasn’t been easy.  From early struggles with poor infrastructure and limited market access, to ongoing challenges securing financing and certification, every success story has been hard-won.

But through it all, Meru Herbs has stayed true to its mission — and has found a steadfast partner in True Origin, whose shared values and support have helped the cooperative grow stronger, fairer and more sustainable.

True Origin: A Partner in Purpose

Partnership isn’t just about trade; it’s about trust.  Meru Herbs chose to partner with True Origin because their values align perfectly — transparency, fairness, and the belief that trade should benefit everyone involved.  Through this partnership, True Origin has helped Meru Herbs achieve WFTO (World Fair Trade Organization) guaranteed member status, enhance food safety standards and supported the team with practical resources, from solar lamps for staff to quality control tools that keep every jar consistent and safe.  This isn’t charity — it’s collaboration. Together, they’re proving that business can be a force for good.

Crafted by Hand, Rooted in Care

At the Meru Herbs factory, farmers bring in hibiscus, tropical fruits, and tomatoes grown organically on small family plots. A team of skilled women carefully hand processes each batch, transforming the harvest into delicious jams, teas, and sauces.

Quality control is meticulous, from crop selection to final packaging, ensuring that every product reaching your kitchen is as pure, ethical, and flavourful as the community behind it. Both the Meru Herbs farm and their processing unit are organically certified, reflecting a deep respect for nature and people alike.

Every Purchase Tells a Story

When you buy Meru Herbs products from True Origin, you’re not just buying a jar of jam or a jar of sauce — you’re joining a movement.  Your purchase helps mothers send their children to school, allows farmers to invest in their land, and keeps a small rural economy alive and thriving. You’re telling every farmer:

“Your work matters. Your traditions matter. Your future matters.”

As Meru Herbs likes to say:  “Trade, not aid.”  Giving someone a fish feeds them for a day but teaching them to fish sustains them for a lifetime. By supporting fair trade, you’re giving communities a lifeline and helping them stand tall on their own.

A Future Rooted in Growth and Hope

Thanks to True Origin’s partnership, Meru Herbs is now a member of the World Fair Trade Organization and on its way to achieving full food safety certification, a milestone that will open even more markets.

In the next five years, Meru Herbs envisions expanding from 285 to over 500 producers, empowering even more women and youth, and broadening their range of organic, sustainable products.  Their environmental commitment runs deep, too: encouraging organic farming, embracing solar energy, and ensuring that every step forward nurtures both people and the planet.