Help our Producers Fight Covid-19
Nicola Taylor • May 18, 2020
Coronavirus has now arrived in the Developing World
Sadly, Covid 19 has now arrived in the developing world to make life even tougher than normal for our producers. This fact is causing concerns for families and communities all around the globe.
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Howard Msukwa, a producer of Kilombero rice in Malawi, advised us that at the beginning of May there were "25 active cases of Covid-19 and 3 deaths so far in Karonga". They are at the very beginning of this pandemic and so JTS have been asking all our vulnerable producer partners what support they need in the current crisis.
KASFA rice farmers in Malawi and Eswatini Swazi Kitchen from The Kingdom of Eswatini, have told us that their main need at this time is for simple handwashing facilities and soap. Therefore we have set up a Total Giving page to raise funds to supply these basic necessities and to be ready to support them further as the situation develops.
Can you help us respond quickly to those needs, starting with simple handwashing facilities and soap as requested by KASFA’s rice farmers in Malawi and Eswatini?
Together, we can help the most vulnerable people fight this global pandemic.
Let's give them a chance.
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We’re absolutely thrilled to share some incredible news: Ethical Consumer has extended its prestigious Best Buy status to the entire True Origin product range and Traidcraft Tea! This recognition previously applied only to our True Origin Kilombero rice, but now it covers all True Origin products — and our beloved Traidcraft Tea as well. This is a huge moment for us — and for everyone who chooses to shop with purpose. The Best Buy label is Ethical Consumer’s highest ethical rating, reserved for brands and products that go above and beyond in areas like environmental impact, workers’ rights, sustainability, and transparency. To receive this mark across our True Origin product range is a powerful endorsement of our ongoing commitment to fairness, justice, and sustainability in global trade – and of the way we do business here in the UK too. Ruairidh Fraser, researcher at Ethical Consumer, said “True Origin are clear ethical leaders in their field, so we're delighted to expand our Best Buy certification to cover all of their branded products. It’s rare to find a company of True Origin’s size which demonstrates such a comprehensive understanding of its social and environmental impact.” He continued “True Origin scored 100/100 for its approach to its supply chain, going above and beyond to ensure that workers’ rights are respected and their communities supported. From agriculture to food waste, they are rejecting greenwash and are instead focused on doing the right thing where it matters." From the fragrant Kilombero rice grown in the heart of Malawi to the rich, responsibly sourced Traidcraft Tea, from the fantastic relishes and spices from South Africa to the exotic Kenyan jams — every product in our portfolio stands for dignity, opportunity, and ethical excellence. We couldn’t have done it without our producer partners, staff and customers. Every time you choose True Origin or Traidcraft, you’re choosing a better world — and now you’ve got Ethical Consumer’s seal of approval to back that choice. 🛒 Explore the full Best Buy-approved range here . 📣 Spread the word and tag us when you share the news! Together, we’re changing trade for good. See Ethical Consumer Best Buy Label