Looking Back and Looking Forward - Tracy

Tracy Mitchell • February 27, 2019

Writing this on the eve of my 11th Fairtrade Fortnight with JTS, it is interesting to reflect on the variety of roles I have held in that time. Initially asked if I could do 3 days per week from January to March 2009, I started with a mixture of project management (related to getting us up and running) and marketing. Whilst the project management was well within my comfort zone, my marketing expertise was limited to having line-managed the marketing manager in my previous organisation! Faced with the imminent arrival of 18 tonnes of rice we clearly needed a plan! Very accustomed to eating up short-dated stock from my church fair trade stall, my long suffering husband commented “you had better come up with a plan, we can’t eat 18 tonnes of rice!” Thankfully Liz came up with the idea of the 90kg Rice Challenge, my role became an implementation one.

Fast forward a few years, past a few months off for maternity leave and then a spell working on grant applications (rather unsuccessfully), and you’ll find me balancing numbers and board papers in my new roles of financial controller and board secretary. These roles involved liaison with our lenders and accountants as well as juggling our day to day finances and compiling reports for the board meetings. Together the roles meant I got much more involved in JTS’s day to day operations and taught me a massive amount about the challenges of running a small business; I have learned how unbelievably hard it is to make a fair trade business sustainable, I have learned about the almost unsurmountable challenges the farmers face and about the real complexities involved in importing food products from (often land-locked) developing countries in Africa and Asia, not to mention the hard work involved in finding a sustainable market for the products.

My role changed again last autumn, and I am now the part-time business manager for JTS. I still do lots of finance work and liaison with the board but I also have more general operational management responsibility. It remains a really challenging role, where the lack of working capital impacts on our decisions on an almost daily basis. But it is also an immensely inspiring and fulfilling role. I am truly inspired by the team I work with here in UK – the whole staff team, the board and our volunteers and customers, by the energy they all put in to trying to create a sustainable market for the food products we import. And having had the privilege to meet just a few of the farmers whose lives are impacted by our purchases I am convinced this is worthwhile and significant work.

Ten years in, it is amazing to think back on the journey JTS has been on since I accepted that contract for 3 months work! With your support, I am hopeful we can make the business truly sustainable and I encourage you to join us on the journey!

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We’re absolutely thrilled to share some incredible news: Ethical Consumer has extended its prestigious Best Buy status to the entire True Origin product range and Traidcraft Tea! This recognition previously applied only to our True Origin Kilombero rice, but now it covers all True Origin products — and our beloved Traidcraft Tea as well. This is a huge moment for us — and for everyone who chooses to shop with purpose. The Best Buy label is Ethical Consumer’s highest ethical rating, reserved for brands and products that go above and beyond in areas like environmental impact, workers’ rights, sustainability, and transparency. To receive this mark across our True Origin product range is a powerful endorsement of our ongoing commitment to fairness, justice, and sustainability in global trade – and of the way we do business here in the UK too. Ruairidh Fraser, researcher at Ethical Consumer, said “True Origin are clear ethical leaders in their field, so we're delighted to expand our Best Buy certification to cover all of their branded products. It’s rare to find a company of True Origin’s size which demonstrates such a comprehensive understanding of its social and environmental impact.” He continued “True Origin scored 100/100 for its approach to its supply chain, going above and beyond to ensure that workers’ rights are respected and their communities supported. From agriculture to food waste, they are rejecting greenwash and are instead focused on doing the right thing where it matters." From the fragrant Kilombero rice grown in the heart of Malawi to the rich, responsibly sourced Traidcraft Tea, from the fantastic relishes and spices from South Africa to the exotic Kenyan jams — every product in our portfolio stands for dignity, opportunity, and ethical excellence.  We couldn’t have done it without our producer partners, staff and customers. Every time you choose True Origin or Traidcraft, you’re choosing a better world — and now you’ve got Ethical Consumer’s seal of approval to back that choice. 🛒 Explore the full Best Buy-approved range here . 📣 Spread the word and tag us when you share the news! Together, we’re changing trade for good. See Ethical Consumer Best Buy Label