Looking Back and Looking Forward - Nicola

Nicola Taylor • March 8, 2019

Celebrate International Woman's Day

TODAY IS INTERNATIONAL WOMEN’S DAY

My name is Nicola and I have been with JTS for 2.5 years now. I started as the Admin Assistant and so if you have ever phoned our office in that time, no doubt we will have spoken at some point. I am now the Customer Relationship Manager and this is a job with many challenges but also brings much satisfaction, however I will be even more satisfied when the brown rice and organic coconut milk arrives! I love the ethos of JTS and really embrace what it stands for and what it is trying to achieve which, in a nutshell, is to work for justice and fairness for smallholder farmers in Africa and Asia, empowering them to develop their farms and communities, to bring food security and prosperity to their countries and to build a safer more sustainable world.

I am particularly inspired by the stories I hear from our producers and the intense hard work they have to endure on a daily basis, it takes superhuman effort for these farmers to earn a living. As today is International Women’s Day, I would like to use my blog to highlight two of the producers we partner with who focus on empowering women in their communities – Meru Herbs of Kenya and Eswatini of The Kingdom of Eswatini (formerly known as Swaziland – I like to think that the products are so good that they decided to name the country after them 😊)

Meru Herbs

Meru Herbs produce an exceptional range of ‘all natural’ jams and sauces made from the freshest herbs and most succulent fruits in the fertile soils of Mount Kenya (is your mouth watering yet?). It is a women led organisation in rural Kenya who are dedicated to the Principles of Fair Trade with a mission to:

  • Empower Women
  • Alleviate Poverty
  • Improve their Standards of Living

At the moment we import two sauces (Tomato & Basil and Tomato & Chilli) and two jams (Hibiscus and Papaya & Lemon) – the Tomato and Basil Sauce is a family favourite in my house and I always have a box in the cupboard for those nights when I just don’t know what to make for dinner, it is so versatile and easy to use in a number of dishes. My sons love it with meatballs and spaghetti, guess what’s for dinner tonight!

Eswatini

You may already know quite a bit about Eswatini as we have partnered with them even before JTS was founded. Our relationship with them has grown from strength to strength over the years and they remain very close to our hearts. I’m sure you know a lot of the Eswatini products, the jams, marmalades, chutneys, atchars and sauces; so as this is International Women’s Day I want to do a special mention for Sonia Paiva who is the Managing Director of Eswatini. Sonia is a formidable business woman and has won all All-Africa award as the leading woman entrepreneur in the field of agriculture and is also the first female Managing Director in her country, so she is a real beacon of hope to other women all around the world. Sonia also founded the Woman Farmer Foundation who’s mandate is to improve women’s incomes and promote sustainable livelihoods through agriculture. The Foundation focuses on women and youth empowerment and aim to equip, promote and advance through expanding their knowledge base, information dissemination and education and training in farming techniques. Every woman trained is required to pass this knowledge onto another woman farmer thereby allowing them to set up co-operatives and new enterprises and give everyone the same opportunity to learn, improve and increase their yields.

So these are two very inspiring women led / focused organisations to think about for International Women’s Day. We would love to see them grow and develop and realise their full potential in order that they can help more women work their way out of poverty towards a more sustainable livelihood. Ultimately, we want to provide them with a brighter future and the way we do that is by providing a market here in the UK for their products.

So please continue to support them by buying their products and give them the opportunity to thrive rather than just survive.

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We’re absolutely thrilled to share some incredible news: Ethical Consumer has extended its prestigious Best Buy status to the entire True Origin product range and Traidcraft Tea! This recognition previously applied only to our True Origin Kilombero rice, but now it covers all True Origin products — and our beloved Traidcraft Tea as well. This is a huge moment for us — and for everyone who chooses to shop with purpose. The Best Buy label is Ethical Consumer’s highest ethical rating, reserved for brands and products that go above and beyond in areas like environmental impact, workers’ rights, sustainability, and transparency. To receive this mark across our True Origin product range is a powerful endorsement of our ongoing commitment to fairness, justice, and sustainability in global trade – and of the way we do business here in the UK too. Ruairidh Fraser, researcher at Ethical Consumer, said “True Origin are clear ethical leaders in their field, so we're delighted to expand our Best Buy certification to cover all of their branded products. It’s rare to find a company of True Origin’s size which demonstrates such a comprehensive understanding of its social and environmental impact.” He continued “True Origin scored 100/100 for its approach to its supply chain, going above and beyond to ensure that workers’ rights are respected and their communities supported. From agriculture to food waste, they are rejecting greenwash and are instead focused on doing the right thing where it matters." From the fragrant Kilombero rice grown in the heart of Malawi to the rich, responsibly sourced Traidcraft Tea, from the fantastic relishes and spices from South Africa to the exotic Kenyan jams — every product in our portfolio stands for dignity, opportunity, and ethical excellence.  We couldn’t have done it without our producer partners, staff and customers. Every time you choose True Origin or Traidcraft, you’re choosing a better world — and now you’ve got Ethical Consumer’s seal of approval to back that choice. 🛒 Explore the full Best Buy-approved range here . 📣 Spread the word and tag us when you share the news! Together, we’re changing trade for good. See Ethical Consumer Best Buy Label