Donations of Rice to Foodbank Appeal
Nicola Taylor • April 14, 2021
Donating rice to our Foodbank Appeal helps those in need both locally and globally
Food scarcity is becoming a real issue in today's society. In the UK, more than 14 million people are living in poverty – including 4.5 million children. This problem has become even more prevalent in recent times due to the Covid-19 pandemic and subsequent lockdowns. In order to do our bit in addressing this issue, JTS are launching our biggest ever rice donation project with the aim of helping those in desperate need, both in our communities here and also in the farming communities in Malawi who have also been adversely affected by the pandemic.
Due to lockdown, many of our customers in shops, churches, and schools have not been able to undertake the 90kg Rice Challenge as they usually would, this has meant a severe drop in demand for rice and therefore us not being able to order containers of rice which the farmers depend on for their livelihoods and their children’s education.
Can you get a few people to contribute towards a 90kg Rice Challenge which we can then submit to a local foodbank on your behalf? JTS will commit to donating an extra 6 bags of rice for every 90kg donated.
90kg of rice can benefit households in the UK as part of their food parcels issued by the foodbanks and meanwhile in Malawi 90kg of rice can provide a sustainable income for a rice farmer and his family and enable a child to attend secondary school for one year.
Any contribution is worthwhile so if 90kgs is too much then there is also the option to donate anything from 1kg.
Let’s help to fight food poverty both locally and globally.
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We’re absolutely thrilled to share some incredible news: Ethical Consumer has extended its prestigious Best Buy status to the entire True Origin product range and Traidcraft Tea! This recognition previously applied only to our True Origin Kilombero rice, but now it covers all True Origin products — and our beloved Traidcraft Tea as well. This is a huge moment for us — and for everyone who chooses to shop with purpose. The Best Buy label is Ethical Consumer’s highest ethical rating, reserved for brands and products that go above and beyond in areas like environmental impact, workers’ rights, sustainability, and transparency. To receive this mark across our True Origin product range is a powerful endorsement of our ongoing commitment to fairness, justice, and sustainability in global trade – and of the way we do business here in the UK too. Ruairidh Fraser, researcher at Ethical Consumer, said “True Origin are clear ethical leaders in their field, so we're delighted to expand our Best Buy certification to cover all of their branded products. It’s rare to find a company of True Origin’s size which demonstrates such a comprehensive understanding of its social and environmental impact.” He continued “True Origin scored 100/100 for its approach to its supply chain, going above and beyond to ensure that workers’ rights are respected and their communities supported. From agriculture to food waste, they are rejecting greenwash and are instead focused on doing the right thing where it matters." From the fragrant Kilombero rice grown in the heart of Malawi to the rich, responsibly sourced Traidcraft Tea, from the fantastic relishes and spices from South Africa to the exotic Kenyan jams — every product in our portfolio stands for dignity, opportunity, and ethical excellence. We couldn’t have done it without our producer partners, staff and customers. Every time you choose True Origin or Traidcraft, you’re choosing a better world — and now you’ve got Ethical Consumer’s seal of approval to back that choice. 🛒 Explore the full Best Buy-approved range here . 📣 Spread the word and tag us when you share the news! Together, we’re changing trade for good. See Ethical Consumer Best Buy Label