True Origin Becomes Transform Trade's Latest Ethical Partner

A Message from Tracy Mitchell, Managing Director, & Alistair Menzies, Chair of the Board

The Story of Beer Bread from a granny's kitchen in South Africa to the UK and beyond.

HOW EVERY JAR FROM TRUE ORIGIN CHANGES LIVES IN RURAL KENYA

Turning every cup into change

Join us for an online get together

Launching Our 2024/25 Annual Report

We’re absolutely thrilled to share some incredible news: Ethical Consumer has extended its prestigious Best Buy status to the entire True Origin product range and Traidcraft Tea! This recognition previously applied only to our True Origin Kilombero rice, but now it covers all True Origin products — and our beloved Traidcraft Tea as well. This is a huge moment for us — and for everyone who chooses to shop with purpose. The Best Buy label is Ethical Consumer’s highest ethical rating, reserved for brands and products that go above and beyond in areas like environmental impact, workers’ rights, sustainability, and transparency. To receive this mark across our True Origin product range is a powerful endorsement of our ongoing commitment to fairness, justice, and sustainability in global trade – and of the way we do business here in the UK too. Ruairidh Fraser, researcher at Ethical Consumer, said “True Origin are clear ethical leaders in their field, so we're delighted to expand our Best Buy certification to cover all of their branded products. It’s rare to find a company of True Origin’s size which demonstrates such a comprehensive understanding of its social and environmental impact.” He continued “True Origin scored 100/100 for its approach to its supply chain, going above and beyond to ensure that workers’ rights are respected and their communities supported. From agriculture to food waste, they are rejecting greenwash and are instead focused on doing the right thing where it matters." From the fragrant Kilombero rice grown in the heart of Malawi to the rich, responsibly sourced Traidcraft Tea, from the fantastic relishes and spices from South Africa to the exotic Kenyan jams — every product in our portfolio stands for dignity, opportunity, and ethical excellence.  We couldn’t have done it without our producer partners, staff and customers. Every time you choose True Origin or Traidcraft, you’re choosing a better world — and now you’ve got Ethical Consumer’s seal of approval to back that choice. 🛒 Explore the full Best Buy-approved range here . 📣 Spread the word and tag us when you share the news! Together, we’re changing trade for good. See Ethical Consumer Best Buy Label

Alistair has been a True Origin director since 2020, having spent most of his career within the food industry across a range of commercial, marketing and management roles. With 30 years in management and 25 working for food businesses including Divine and Traidcraft, he has brought a breadth of experience across several categories including hot beverages, snacks, chilled, frozen as well as enjoyable spells in confectionery and wines. Alistair has enjoyed working in fair-trade where every sale ensures fair prices and additional benefits to farming communities and has had the privilege of visiting several producer groups in Chile (vineyards and honey co-operatives), and Ghana (cocoa farmers as well as tropical fruits). “Since joining the board of True Origin in 2020 I’ve seen firsthand how resilient and adaptable the team are when faced with the challenges of global disruptions, ever changing market conditions, and the logistics of shipping products from east and southern Africa to Paisley. All this, to improve the livelihoods of small-scale farmers and food manufacturers in the region. I am delighted to be continuing my journey with True Origin and look forward to building on the hard work that has gone before” Alistair Menzies.

At True Origin we have always loved the range of products from Zaytoun, so when we set up our True Origin & Friends section on our online shop, stocking the delicious olive oils, almonds, dates, maftoul, feekeh and za’atar was a priority. We also love their hand crafted soaps. Palestinian Producers Need our Support More than Ever. True Origin MD, Tracy Mitchell says we can all help, whilst enjoying great quality food from this particular part of the Middle East. “We're proud to offer Zaytoun products at True Origin — they embody ethical sourcing, outstanding quality, and a powerful story of resilience. By bringing these goods to our customers, we’re directly supporting Palestinian producers and helping sustain livelihoods in some of the world’s most challenging conditions. These ingredients don’t just taste good — they do good." Zaytoun CIC is a social enterprise inspired by a love of Palestinian culture, communities and cuisine. They exist to support Palestinian farmers through fair trade – 100% of their profits are reinvested into delivering this mission. So buying Zaytoun products is a great way to ensure a sustainable future for food producers, particularly in these most challenging of times. Choosing and cooking Palestinian food, as Tracy says is a great way to make a positive difference in the lives of the families who rely on selling their unique produce.