True Origin Shortlisted in Food & Drink Federation Awards

Angus Coull • July 8, 2024

Fingers crossed!

We are excited to have been shortlisted in this years Food and Drink Federation Awards. The annual awards recognise innovation, industry talent and healthier product development across the food and drink sector.


The other businesses shortlisted in the Net Zero Initiative category are; British Sugar, Eden Geothermal, Weetabix Food Company and Nomad Foods. We are up against some very stiff competition, but looking forward to the event in London in September.


“Respect for the Environment” is one of the ten fair trade principles which True Origin adheres to as a WFTO Guaranteed Member and one which has clearly increased in importance as the extent of the climate emergency has become ever clearer. We believe there can be no climate justice without fair trade, highlighting that smallholder farmers and workers are part of the solution to the climate crisis. 


Over recent years we have reviewed our environmental policy and net zero ambitions, and this is driving actions throughout our business. Some of the actions we are undertaking::


  • Supported our parent charity, the Balmore Trust (now known as True origin partnerships) as they raisedfunds for a Briquette Project – led by women farmers in Malawi this award-winning project is seeking to reduce deforestation and waste by creating fuel briquettes from rice husks.


  • Launched new resources within our 90kg Rice Challenge packs to enable schools to teach about climate change with real-life examples.
  • Reviewed our waste streams and increased the percentage we recycle.
  • Implemented changes to our shipping practices to reduce the carbon footprint associated with imports - double layering containers and consolidating shipments from two suppliers to maximize the container fill and avoid waste.
  • Focused on eliminating food waste, using our foodbank fund to give any short-dated stock away. 
  • Significantly increased our organic range conscious of the benefits this brings to the planet.
  • Taken an active part in Veganuary, highlighting the benefits of introducing plant-based meals to your diet and increasing the range of vegan friendly recipes on our website.
  • Extended our range of products available in bulk for zero waste shops.  


We will continue to focus on putting people and planet first, playing our part in building an economic system which is socially-just and planet-friendly. 


We are working on a climate policy which will build on our environmental policy and specifically consider additional actions around net zero and carbon footprint. We are reviewing our work and how it aligns with the SDG’s (Sustainable Development Goals) and considering how we can better raise awareness of the climate credentials of our products, highlighting conscious consumerism as a priority for those who are concerned with climate matters. 


Through all this we are seeking to reduce our environmental impact. As one practical example, we are currently testing recyclable packaging tape for orders.


Working with True Origin Partnerships (our parent charity) we hope to be able to share best practice between our various producer and to learn from them about how they are adapting to climate change and how we can support them in these initiatives.


The FDF Awards will bring together 600 guests to celebrate the winners and industry achievements from the last year. The FDF Awards 2024, sponsored by KPMG, will be hosted by the Irish chef, author of cookbooks and television presenter Clodagh McKenna, on Thursday 19th September at The Roundhouse in London.


Fingers crossed!


Read more about the FDF Awards here.


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We’re absolutely thrilled to share some incredible news: Ethical Consumer has extended its prestigious Best Buy status to the entire True Origin product range and Traidcraft Tea! This recognition previously applied only to our True Origin Kilombero rice, but now it covers all True Origin products — and our beloved Traidcraft Tea as well. This is a huge moment for us — and for everyone who chooses to shop with purpose. The Best Buy label is Ethical Consumer’s highest ethical rating, reserved for brands and products that go above and beyond in areas like environmental impact, workers’ rights, sustainability, and transparency. To receive this mark across our True Origin product range is a powerful endorsement of our ongoing commitment to fairness, justice, and sustainability in global trade – and of the way we do business here in the UK too. Ruairidh Fraser, researcher at Ethical Consumer, said “True Origin are clear ethical leaders in their field, so we're delighted to expand our Best Buy certification to cover all of their branded products. It’s rare to find a company of True Origin’s size which demonstrates such a comprehensive understanding of its social and environmental impact.” He continued “True Origin scored 100/100 for its approach to its supply chain, going above and beyond to ensure that workers’ rights are respected and their communities supported. From agriculture to food waste, they are rejecting greenwash and are instead focused on doing the right thing where it matters." From the fragrant Kilombero rice grown in the heart of Malawi to the rich, responsibly sourced Traidcraft Tea, from the fantastic relishes and spices from South Africa to the exotic Kenyan jams — every product in our portfolio stands for dignity, opportunity, and ethical excellence.  We couldn’t have done it without our producer partners, staff and customers. Every time you choose True Origin or Traidcraft, you’re choosing a better world — and now you’ve got Ethical Consumer’s seal of approval to back that choice. 🛒 Explore the full Best Buy-approved range here . 📣 Spread the word and tag us when you share the news! Together, we’re changing trade for good. See Ethical Consumer Best Buy Label