THE FAIR TRADE MOVEMENT WILL CONTINUE TO FIGHT FOR TRADE JUSTICE

A joint message by a group of UK fair trade organisations • March 3, 2023

By now you may have heard that Traidcraft plc, one of the pioneers of the Fairtrade movement, has ceased trading.

 

Our thoughts are with all affected producers, suppliers, Traidcraft staff and passionate supporters at this difficult time.

 

But while this movement has lost one of its pioneers, the work very much continues.

 

It’s fitting that four of the organisations Traidcraft helped set up are able to continue to support the future of ethical trade. Transform Trade, the Fairtrade Foundation, Café Direct and Shared Interest all came out of the early Fairtrade movement. Now, together, we are well positioned to build on the legacy of Traidcraft – each in unique ways, while fair trade and ethical businesses in the UK continue to trade, proving every day that business can be done in ways which nourish people and protect the planet we all rely on.

 

But it’s not business alone which will change the world - at the heart of the trade justice movement are the people buying, selling, campaigning, donating and giving up their time. We’ve been hearing many inspirational stories of people who are stepping up their support for trade justice in light of the news about Traidcraft, with fresh enthusiasm to engage with the issues and work for a fairer world.

 

We recognise that the fair trade movement is under threat, and together, we are fighting back.

 

Now more than ever we need to show solidarity in the movement. We urge you to continue to buy, sell, campaign, donate, invest and promote fairer trade and push for a more ethical way of doing business.

 

Take action now – three actions you can take today!

 

In the wake of Traidcraft ceasing to trade, organisations are coming together in solidarity to support the people who matter most: the makers, growers and artisans.

 

1.      Stock up

 

If you have previously bought from Traidcraft, whether to run a stall, to stock your business or for personal use, you can still get most of these products elsewhere. We’ve listed a few options below.

 

Where can I buy fair trade products now? (this list was kindly compiled by fair traders David Hough, Alan Cunningham, and others)?

Your local fair trade shop will be able to provide a wide range of fair trade items for personal use and you can talk to them about discounted or sale or return goods for stalls. You can find a list of BAFTS shop members on their website https://www.bafts.org.uk/find-shops

 

 

2.      Donate to Transform Trade’s Producer Fund

 

Transform Trade are working hard to support the worst affected Producers across the world by providing grants, accompaniment and market access to help strengthen their businesses and keep orders coming in.

 

How can I support former Traidcraft producers to strengthen their businesses?

 

3.      Campaign

 

Buying and selling isn’t enough. We need to change the systems which allow people to be exploited. Lend your voice to the campaigns that matter and fight for a fairer world. Add your voice right now at Fairtrade Foundation and Transform Trade.

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We’re absolutely thrilled to share some incredible news: Ethical Consumer has extended its prestigious Best Buy status to the entire True Origin product range and Traidcraft Tea! This recognition previously applied only to our True Origin Kilombero rice, but now it covers all True Origin products — and our beloved Traidcraft Tea as well. This is a huge moment for us — and for everyone who chooses to shop with purpose. The Best Buy label is Ethical Consumer’s highest ethical rating, reserved for brands and products that go above and beyond in areas like environmental impact, workers’ rights, sustainability, and transparency. To receive this mark across our True Origin product range is a powerful endorsement of our ongoing commitment to fairness, justice, and sustainability in global trade – and of the way we do business here in the UK too. Ruairidh Fraser, researcher at Ethical Consumer, said “True Origin are clear ethical leaders in their field, so we're delighted to expand our Best Buy certification to cover all of their branded products. It’s rare to find a company of True Origin’s size which demonstrates such a comprehensive understanding of its social and environmental impact.” He continued “True Origin scored 100/100 for its approach to its supply chain, going above and beyond to ensure that workers’ rights are respected and their communities supported. From agriculture to food waste, they are rejecting greenwash and are instead focused on doing the right thing where it matters." From the fragrant Kilombero rice grown in the heart of Malawi to the rich, responsibly sourced Traidcraft Tea, from the fantastic relishes and spices from South Africa to the exotic Kenyan jams — every product in our portfolio stands for dignity, opportunity, and ethical excellence.  We couldn’t have done it without our producer partners, staff and customers. Every time you choose True Origin or Traidcraft, you’re choosing a better world — and now you’ve got Ethical Consumer’s seal of approval to back that choice. 🛒 Explore the full Best Buy-approved range here . 📣 Spread the word and tag us when you share the news! Together, we’re changing trade for good. See Ethical Consumer Best Buy Label