JTS 2019 Great Taste award winners

Nicola Taylor • August 20, 2019

We have recently heard back from the Guild of Fine Food regarding our Great Taste award winners. Please see below for our magnificent winning products and what the judges said about them:

"Delicious, creamy, light and subtle. Literally melts in the mouth. Very light, packed full of flavour and extremely moreish. We loved it. A great alternative to clotted cream on scones".

"A deliciously sweet and fresh coconut milk. Pure with no 'over ripe' notes which can be found in coconut milk. Delicious, fresh flavoured, naturally sweet and rich."

"Coconut cream is rich and creamy with a strong coconut flavour. The coconut milk is not oily but does leave a powdery feel on the palate. Both are good to taste but the flavour does not linger or develop."

"Smooth and creamy and light and fresh - what's not to like?!"

"A deep glowing ruby jam with floral aroma with a hint of smokiness. The texture is slightly chunky, firm and spreadable. The flavour is pleasingly fruity, fragrant and acidic and not over sweet. This would be a perfect jam for anyone who prefers less sweet flavours."

"Fabulous garnet colour. Has that unmistakable tang of Hibiscus. Full of texture although soft enough not be offensive. It's sharper than it is sweet, a relish rather than a jam. Judges divided over texture, too many bits for some and also should be sweeter it its called a jam. Interesting product we feel needs refining but shows great promise."

"Lovely fruity aroma. Flavours sing and the jam has beautifully cooked out fruit and skins. The fruit notes continue on for ages - great length."

"This marmalade is a lovely amber colour and a wonderful soft set. We like the large pieces of orange rind. The orange and cinnamon flavours complement each other well producing an appealing, warming eat."

"Visually attractive colour and cinnamon on the nose. Judges felt that the peel was far too big but had a good bitterness to it."

"A speckled marmalade with a strong aroma of cinnamon. On the palate the peel feels at first quite firm but it gives way to delicious citrus fragrance - then we taste the cinnamon again. Warming and not too dominant, we love the balance of this marmalade and it has an intriguing flavour profile."

"Paste looks and smells authentic. Packed with spices delivering an intense, zingy fresh clean flavour. Judges felt that when cooked with tomatoes it lost its impact and its complexity slightly."

"The paste itself looks and tastes quite authentic and has a good mix of flavours. In the cooked curry we it needs more of the paste to be distinctive."

"Indeed aromatic, with beautifully even, snowy coloured grains; on the palate there is a delightful sweetness alongside the aromatics, a good bite - and excellent persistence of flavour."


"This rice has cooked really well with a slightly sticky outside and a bite in the middle. The rice has a gentle aromatic flavour but we didn't feel it was terribly distinctive."


"Good fluffy rice that has an almost meaty flavour profile."

Visit our online shop to order these delicious award winning products

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We’re absolutely thrilled to share some incredible news: Ethical Consumer has extended its prestigious Best Buy status to the entire True Origin product range and Traidcraft Tea! This recognition previously applied only to our True Origin Kilombero rice, but now it covers all True Origin products — and our beloved Traidcraft Tea as well. This is a huge moment for us — and for everyone who chooses to shop with purpose. The Best Buy label is Ethical Consumer’s highest ethical rating, reserved for brands and products that go above and beyond in areas like environmental impact, workers’ rights, sustainability, and transparency. To receive this mark across our True Origin product range is a powerful endorsement of our ongoing commitment to fairness, justice, and sustainability in global trade – and of the way we do business here in the UK too. Ruairidh Fraser, researcher at Ethical Consumer, said “True Origin are clear ethical leaders in their field, so we're delighted to expand our Best Buy certification to cover all of their branded products. It’s rare to find a company of True Origin’s size which demonstrates such a comprehensive understanding of its social and environmental impact.” He continued “True Origin scored 100/100 for its approach to its supply chain, going above and beyond to ensure that workers’ rights are respected and their communities supported. From agriculture to food waste, they are rejecting greenwash and are instead focused on doing the right thing where it matters." From the fragrant Kilombero rice grown in the heart of Malawi to the rich, responsibly sourced Traidcraft Tea, from the fantastic relishes and spices from South Africa to the exotic Kenyan jams — every product in our portfolio stands for dignity, opportunity, and ethical excellence.  We couldn’t have done it without our producer partners, staff and customers. Every time you choose True Origin or Traidcraft, you’re choosing a better world — and now you’ve got Ethical Consumer’s seal of approval to back that choice. 🛒 Explore the full Best Buy-approved range here . 📣 Spread the word and tag us when you share the news! Together, we’re changing trade for good. See Ethical Consumer Best Buy Label