Drought in Northern Malawi and the importance of True Origin Rice Sales

Mary Popple • June 13, 2023

The Karonga area of Northern Malawi has experienced a severe drought over the current growing season and the government are supplying maize to feed the population through an emergency scheme. For the rice farmers the drought has meant that yields are down and farmers are suffering.  To the rice farmers of Karonga, rice is a cash crop - their livelihood - rather than a subsistence crop such as maize and cassava which they grow to eat. They tell us that it is very important that we continue to support them by buying their rice and thereby providing money for them to buy necessities such as secondary education, farming equipment, medicines etc. It is also important that foreign currency such as that generated through the export of rice continues to flow into Malawi to enable the country to function. 

So, buying rice is important, but there is more that we are doing. Sometime ago we raised money through the Balmore Trust to buy pumps to assist irrigation of the paddy in dry years. This year these pumps have proved invaluable to the farmers who can access them. We have now been asked by KASFA if we could supply the funds to purchase another 20 petrol driven irrigation pumps which will be used by a further 200 farmers. These pumps will be used, if needed, from November onwards to help next year's rice crop, but in the meantime as soon as they are installed, they will assist farmers in growing crops that they will harvest and eat within their community.


It is crucial that we are proactive in helping the farmers combat climate change to help secure their future. Acting on the farmers requests for us to purchase rice and to support them through this time of huge hardship illustrates the importance of the partnership between the Kilombero rice farmers, JTS and the Balmore Trust.

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We’re absolutely thrilled to share some incredible news: Ethical Consumer has extended its prestigious Best Buy status to the entire True Origin product range and Traidcraft Tea! This recognition previously applied only to our True Origin Kilombero rice, but now it covers all True Origin products — and our beloved Traidcraft Tea as well. This is a huge moment for us — and for everyone who chooses to shop with purpose. The Best Buy label is Ethical Consumer’s highest ethical rating, reserved for brands and products that go above and beyond in areas like environmental impact, workers’ rights, sustainability, and transparency. To receive this mark across our True Origin product range is a powerful endorsement of our ongoing commitment to fairness, justice, and sustainability in global trade – and of the way we do business here in the UK too. Ruairidh Fraser, researcher at Ethical Consumer, said “True Origin are clear ethical leaders in their field, so we're delighted to expand our Best Buy certification to cover all of their branded products. It’s rare to find a company of True Origin’s size which demonstrates such a comprehensive understanding of its social and environmental impact.” He continued “True Origin scored 100/100 for its approach to its supply chain, going above and beyond to ensure that workers’ rights are respected and their communities supported. From agriculture to food waste, they are rejecting greenwash and are instead focused on doing the right thing where it matters." From the fragrant Kilombero rice grown in the heart of Malawi to the rich, responsibly sourced Traidcraft Tea, from the fantastic relishes and spices from South Africa to the exotic Kenyan jams — every product in our portfolio stands for dignity, opportunity, and ethical excellence.  We couldn’t have done it without our producer partners, staff and customers. Every time you choose True Origin or Traidcraft, you’re choosing a better world — and now you’ve got Ethical Consumer’s seal of approval to back that choice. 🛒 Explore the full Best Buy-approved range here . 📣 Spread the word and tag us when you share the news! Together, we’re changing trade for good. See Ethical Consumer Best Buy Label