Schools! Take the 90KG Rice Challenge

Angus Coull • February 7, 2025

Help a child in Malawi go to secondary school

Here in the UK we take going to school for granted, and something that is free for all children. Sadly this is not the case in developing countries like Malawi where our delicious, versatile and award-winning Fair Trade Kilombero Rice is grown.

 

Not every child there has the privilege of a secondary school education, and that’s definitely not fair.


By taking the 90kg Rice Challenge (or a half challenge) your school can help fix this. 


90kg is the amount of rice a farmer needs to sell to enable a child to attend secondary school for a year – wouldn’t it be great to help make this happen? 


In this very short reel (above). Kilombero Rice farmer, Howard Msukwa explains why we should help.

the 90KG Rice Challenge in a nutshell

This quick video below sums up what the Challenge is all about and how to get involved.

be awesome and make a difference

More than 800 schools and Fair Trade and other groups have taken part so far – could you join them? This is a crucial activity, one that benefits learners here and children in a developing country. 


180 x 500g bags (90kg total), of fairly traded rice – the amount of rice sold that would provide Malawian rice farmers with enough of a sustainable income to enable them to reinvest in their farm, feed and clothe their family, and most importantly, pay for one year’s secondary education for one child as this is not free in Malawi and many cannot afford it.


Kilombero rice not only does good, but it tastes great! It has won a Great Taste award and is the most ethical rice on the market according to Ethical Consumer magazine and proudly displays their Best Buy logo.


Once you book your 90kg Rice Challenge, you will receive the bags of rice and a link to the Education Pack which contains lesson plans on current issues such as fair trade, global citizenship, sustainability, social enterprise, and climate change, as well as lots of activities, videos, images, presentations, and interviews suitable for all ages. There is enough content for a term long project, or a one-off lesson. Once you receive your Rice Challenge, it’s up to you how you sell it, from curry nights to fair trade stalls.


Results of the challenge:

  • Participants have an achievable goal: selling 90kg of rice, which can be undertaken as an individual, teams or a group.   45kg Challenges are an option too.
  • The challenge quantifies the benefits of fair trade: this is what a farmer has to grow to give him enough of an income to enable him to pay for one of his children to go to school; this is what we have to do to support him in that task.
  • This shows how we can help to empower farmers: creating reliable markets for smallholder farmers where they can get fair prices means they can develop their farms, work their way out of poverty and help to build up the prosperity of their country.
  • It empowers individuals and shows how they can make a difference.
  • It creates a link between individuals and the farmers who they are supporting.


But don't take our word for it, read about how other teachers have used the 90kg Rice Challenge in their schools.


ex maths teacher andy tomison on taking the challenge

Former maths teacher, Andy Tomison goes into primary and secondary schools in the Perth & Kinross area to talk to pupils about Fair Trade, with a focus on the True Origin 90KG Rice Challenge. In this video above he talks about what happens when he's visited primary schools and two secondary schools.


Bucksburn Academy in Aberdeen did it!

In May 2022 Buscksburn Academy in Aberdeen took the 90KG Rice Challenge and were so successful they immediately did another one. S3s enjoyed taking part in the Rice Challenge again in December 2024 and the school has now embedded this as part of the S3 curriculum. They’re hoping to complete another challenge at the end of this year. Here’s what the pupils and Principal Teacher of Wider Achievement, Jayne Davidson got out of it. NB the prices mentioned in this video (above) have increased since this was filmed in 22. 


You can watch a video recording (below) of a special 90KG Rice Challenge Teacher Event on Zoom from 24th May 2022. The event was organised by True Origin in partnership with and hosted by the Scotland Malawi Partnership. Howard Msukwa and colleagues from farmers association, KASFA in Malawi participated. Also taking part were Bucksburn Academy teacher, Jayne Davidson (featured in the above video), Josh Brown from the One World Centre (talking about how the Challenge fits with the curriculum), True Origin Chair, Mary Popple and James Johnston from the Social Enterprise Academy who talks about how they can support schools taking the Challenge.


Link the challenge to climate change learning

Rice farmers in Malawi have a lot on their plate. The effects of climate change affect them badly and can cost them dearly. In this video below Howard Msukwa explains the challenges from global warming.

Go on! Take the 90KG Rice Challenge

We would really love you to consider taking part in the 90kg Rice Challenge. If you’d like to find out more you can email nicola@trueorigin.org.uk, or phone 0141  255 0901. And you can order either a half Challenge pack or full Challenge pack easily online.  Or complete the order form and return to nicola@trueorigin.org.uk if you need 30 day payment terms.


We will be happy to support you with resources, advice and to promote any 90KG Rice Challenge activity on our social media platforms. 


We look forward to hearing from you.


By Angus Coull July 10, 2025
Launching Our 2024/25 Annual Report
By Tracy Mitchell June 30, 2025
We’re absolutely thrilled to share some incredible news: Ethical Consumer has extended its prestigious Best Buy status to the entire True Origin product range and Traidcraft Tea! This recognition previously applied only to our True Origin Kilombero rice, but now it covers all True Origin products — and our beloved Traidcraft Tea as well. This is a huge moment for us — and for everyone who chooses to shop with purpose. The Best Buy label is Ethical Consumer’s highest ethical rating, reserved for brands and products that go above and beyond in areas like environmental impact, workers’ rights, sustainability, and transparency. To receive this mark across our True Origin product range is a powerful endorsement of our ongoing commitment to fairness, justice, and sustainability in global trade – and of the way we do business here in the UK too. Ruairidh Fraser, researcher at Ethical Consumer, said “True Origin are clear ethical leaders in their field, so we're delighted to expand our Best Buy certification to cover all of their branded products. It’s rare to find a company of True Origin’s size which demonstrates such a comprehensive understanding of its social and environmental impact.” He continued “True Origin scored 100/100 for its approach to its supply chain, going above and beyond to ensure that workers’ rights are respected and their communities supported. From agriculture to food waste, they are rejecting greenwash and are instead focused on doing the right thing where it matters." From the fragrant Kilombero rice grown in the heart of Malawi to the rich, responsibly sourced Traidcraft Tea, from the fantastic relishes and spices from South Africa to the exotic Kenyan jams — every product in our portfolio stands for dignity, opportunity, and ethical excellence.  We couldn’t have done it without our producer partners, staff and customers. Every time you choose True Origin or Traidcraft, you’re choosing a better world — and now you’ve got Ethical Consumer’s seal of approval to back that choice. 🛒 Explore the full Best Buy-approved range here . 📣 Spread the word and tag us when you share the news! Together, we’re changing trade for good. See Ethical Consumer Best Buy Label
By Angus Coull June 30, 2025
Alistair has been a True Origin director since 2020, having spent most of his career within the food industry across a range of commercial, marketing and management roles. With 30 years in management and 25 working for food businesses including Divine and Traidcraft, he has brought a breadth of experience across several categories including hot beverages, snacks, chilled, frozen as well as enjoyable spells in confectionery and wines. Alistair has enjoyed working in fair-trade where every sale ensures fair prices and additional benefits to farming communities and has had the privilege of visiting several producer groups in Chile (vineyards and honey co-operatives), and Ghana (cocoa farmers as well as tropical fruits). “Since joining the board of True Origin in 2020 I’ve seen firsthand how resilient and adaptable the team are when faced with the challenges of global disruptions, ever changing market conditions, and the logistics of shipping products from east and southern Africa to Paisley. All this, to improve the livelihoods of small-scale farmers and food manufacturers in the region. I am delighted to be continuing my journey with True Origin and look forward to building on the hard work that has gone before” Alistair Menzies.
By Angus Coull June 24, 2025
At True Origin we have always loved the range of products from Zaytoun, so when we set up our True Origin & Friends section on our online shop, stocking the delicious olive oils, almonds, dates, maftoul, feekeh and za’atar was a priority. We also love their hand crafted soaps. Palestinian Producers Need our Support More than Ever. True Origin MD, Tracy Mitchell says we can all help, whilst enjoying great quality food from this particular part of the Middle East. “We're proud to offer Zaytoun products at True Origin — they embody ethical sourcing, outstanding quality, and a powerful story of resilience. By bringing these goods to our customers, we’re directly supporting Palestinian producers and helping sustain livelihoods in some of the world’s most challenging conditions. These ingredients don’t just taste good — they do good." Zaytoun CIC is a social enterprise inspired by a love of Palestinian culture, communities and cuisine. They exist to support Palestinian farmers through fair trade – 100% of their profits are reinvested into delivering this mission. So buying Zaytoun products is a great way to ensure a sustainable future for food producers, particularly in these most challenging of times. Choosing and cooking Palestinian food, as Tracy says is a great way to make a positive difference in the lives of the families who rely on selling their unique produce.
By Angus Coull June 12, 2025
Our MD Tracy Mitchell was delighted to take part in the launch of the UK Malawi Chamber of Commerce Scotland (UKMCC) Chapter in Edinburgh today. The event was hosted by the Scotland Malawi Partnership and chaired by Mr Hannington Gondwe, Chief Executive of the UKMCC. It was an inspiring afternoon thinking about growing meaningful trade partnerships between Malawi and Scotland (and the UK more widely). Guests heard from several distinguished speakers including; by video link the President of Malawi, Lazarus Chakwera and the Minister of Trade and Industry. Vitombiko Mumba, The focus was on wealth creation, job creation and food security as part of its Vision 2063 and clearly sees trade as crucial for transformation.
By Tracy Mitchell June 6, 2025
At True Origin, we know many of you love our range of jams, marmalades, chutneys, and sauces from Eswatini Kitchen and have been awaiting an update on their availability. Unfortunately, after six months, we have still not received any clear answers or reassurances to give us confidence that the food safety issue that came to light in November 2024 has been properly addressed. As a result, we are not able to restock these products. As a fair trade business, guided by the Ten Principles of Fair Trade, True Origin sought the guidance and advice of WFTO on this matter to ensure that we have done as much as we possibly could to avoid this outcome. We are, however, seeking a new supplier to continue supporting farmers and producers in the Kingdom of Eswatini and to provide you with fair trade jams, marmalades, chutneys and sauces. We will of course let you know as soon as we have replacement products confirmed. The following products are being discontinued: • Peach & Ginger Jam • Lime Marmalade • Orange Marmalade • Orange & Cinnamon Marmalade • Ruby Grapefruit Marmalade • Medium Curry Sauce • Swazi Fire • Lime Pickle • Mango Pickle • Vegetable Pickle • Hot Mango Chutney • Mixed Fruit Chutney • Pineapple Chutney • Piquante Peppers Marula Jelly The details for the recall are here . Please note that the following jams and sauces are still available as these come from different suppliers: Guava Jam Hibiscus Jam Papaya & Lemon Jam Pineapple Jam Tomato & Chilli Sauce Tomato & Garlic Sauce If you have any questions, please do get in touch info@trueorigin.org.uk
By Angus Coull May 8, 2025
The UK's Most Ethical Rice! On World Fair Trade Day - And Every Day!
By Angus Coull March 26, 2025
After six years of leadership, Mary Popple has retired from her role as Chair of the True Origin Board to assume the role as an ordinary board member. She leaves a legacy of steadfast, values-led leadership, resilience and commitment to Fair Trade during a period of significant transition for the social enterprise. First appointed to the True Origin Board in 2013, Mary became the first woman to take on the role of Chair in April 2019. Her journey into the position was shaped by a successful career in the IT industry and a passion for Fair Trade. Mary was an active member of the influential St Andrews Fair Trade group which successfully campaigned to designate the town as a Fairtrade area, and for The Open Golf championship to become the first UK sports tournament to commit to using Fairtrade products. This was complemented with over twenty years’ experience of involvement in other trade justice and development opportunities for women. During her six-year tenure as Chair of the True Origin board, Mary strategically led the social enterprise through a challenging external environment at a challenging time for many small businesses. Less than a year into her new role, the Covid pandemic emerged, causing significant uncertainty for staff, producers and customers as well as disruption in global supply chains. The war in Ukraine and cost-of-living crisis soon followed. Despite the challenges, under Mary’s leadership, True Origin generated over £2.3million in sales income that included £733,000 worth of Kilombero rice from Malawi. That’s equivalent to 245 tonnes or nearly 5 million servings of rice! The sale of the rice provides families in Malawi, one of the least developed countries in the world, with sustainable incomes and better food security. Mary played an instrumental role in rolling out the social enterprise’s rebrand and positioning the organisation as the go-to place for fair and fine products under the new True Origin banner. The product range subsequently increased during her tenure, solidifying True Origin’s reputation in the fine foods market. New products included a range of condiments such the soon-to-become both a customer favourite and one of Mary’s favourite products, sun-dried fig balsamic reduction as well as the popular beer bread of which over 150,000 packets were sold during her term. Mary’s leadership as Chair will also be remembered for her values-led approach, guiding the organisation to decisions with its founding fair trade principles in mind and the interests of producers always at the forefront. She invested time in expanding the board’s skillset and further developing the organisation’s robust governance procedures, upholding True Origin’s commitment to transparency with its stakeholders and leaving the organisation in a strong position to tackle future challenges. She also brought an instinctive knowledge of Fair Trade customers in Scotland and beyond to the role.
By Angus Coull March 7, 2025
Thanks to the women of Meru Herbs Kenya
By Liam McLaughlin February 24, 2025
Our former Operations Manager and now volunteer, Liam McLaughlin caught up with Kenneth Mwakasungula on the challenges of being a Kilombero Rice farmer
More Posts